A video Portal A produced for Jawbone’s Jambox stereo. I directed.
The Challenge: Raise awareness of the Jambox; position the Jambox as the new boom box; position the Jambox as a hip device.
The Solution: A “viral” music video that takes a San Francisco techies perfect day and plays it through the lens of Ice Cube’s “It Was A Good Day”. Youtubers with online followings co-star in the video to help draw a large audience to the video.